Email Marketing

Email Follow-Up

Learn how to build an email follow-up automation that turns a new lead into a real relationship after someone joins your list.

You'll learn what to send from the moment someone opts in, how to balance helpful content with timely offers, and how I structure the complete follow-up process I use in my own businesses.

Buy This Course - $49 Get Total Membership

See What You'll Learn

This course is available individually for $49 and is also included with every current and future course in the Elder Academy Total Membership.

Follow Up Immediately Deliver what you promised, check in at the right time, and start the relationship while the lead still remembers you.

Balance Value And Sales Combine useful resources, soft sells, and direct offers without turning every message into another sales pitch.

Build Real Engagement Use personality, questions, and replies to create genuine interaction and improve future email deliverability.

Automate The System See how timing, tags, waits, and buyer actions work together inside a real follow-up workflow.

Email Follow-Up Automation

Getting an email address isn't the finish line. It's the beginning of the relationship.

A new lead may be interested today, but interest disappears quickly. Without a thoughtful follow-up system, the attention and trust you worked to earn can vanish before that person ever understands what your business offers.

This course gives you a practical framework for what happens next. You'll learn how to serve the lead, stay memorable, make relevant offers, and continue the conversation automatically without sounding like a faceless company.

Map the complete follow-up journey from opt-in through long-term email contact.
Write short delivery and check-in emails that feel useful and personal.
Build a two-week sequence with freebies, soft sells, and direct offers.
Use replies and genuine interaction to strengthen the relationship and deliverability.
Watch unsubscribes and responses to improve the balance of your sequence.
Tag contacts, recognize buyers, and avoid sending people offers they have already accepted.

Inside The Course

Build an email follow-up automation that keeps working

Learn the strategy first, then walk through a real automation and see how each message, delay, offer, and action fits into the larger system.

Start With Permission And A Clear Path

Understand where email follow-up begins, why consent and opt-out controls matter, and how a lead enters the automation.

Handle The First Day Correctly

Deliver the promised resource immediately, keep the first message focused, and use a well-timed check-in to invite a reply.

Build The Two-Week Sequence

Plan a useful mix of hard sells, soft sells, free resources, stories, videos, and helpful messages that keeps leads engaged.

Make The Offer And Continue The Relationship

Finish the initial sequence with a focused offer, then move leads into an ongoing list that continues to provide value.

Walk Through A Real Automation

Go inside one of my live GoHighLevel workflows to see its emails, timing, tags, buyer logic, and follow-up structure step by step.

This Is For You

You're collecting leads, but you don't have a clear plan for what happens next.

You want to follow up consistently, build trust, and make offers without writing every email from scratch or overwhelming people with sales messages.

The Outcome

A repeatable email system that nurtures every new lead.

You will leave knowing what to send, when to send it, how to balance value with selling, and how to automate the process in modern email software.

Your Instructor

Learn from someone who's been building online businesses and email lists for 30 years.

I'm John Elder. I've built and sold online companies, created software used by millions of people, operated an affiliate network of more than 4,000 websites, and taught 20 million people through Codemy.com.

This course shows you the email follow-up automation I use in my own businesses, including a real workflow that has handled hundreds of thousands of leads.

This course is for educational purposes and doesn't provide legal advice. Email marketing and privacy requirements vary by location. Make sure your messages follow the laws and platform rules that apply to your business.

Turn every new lead into
a real conversation.

Email Follow-Up is available individually for $49 and is included with every current and future Elder Academy course in the Total Membership.