Customer Acquisition

Lead Generation

Build a repeatable system for turning attention into leads, leads into customers, and first-time buyers into long-term business value.

This course breaks down the lead-generation system I've used across online businesses for 30 years. You'll learn how to create an offer people actually want, build the funnel around it, attract the right audience, and follow up automatically.

Buy This Course - $49 Get Total Membership

See What You'll Build

Purchase this course for $49, or get it with every current and future course in the Elder Academy Total Membership.

Create The Magnet Develop a free or low-cost offer with enough perceived value to earn attention.

Build The Funnel Connect the opt-in, entry offer, order bump, and follow-up into one practical system.

Find The Leads Understand how organic content and paid advertising fit into customer acquisition.

Improve The Numbers Track costs, conversions, and customer value so you can test and scale intelligently.

Build The System

A good product isn't enough. You need a reliable way to find customers.

Too many people launch a website, product, or service and wait for customers to appear. Lead generation replaces that hope with a process you can understand, test, and improve.

You'll see the full path from a stranger's first click to a lasting customer relationship, including the offers and follow-up that can help recover your acquisition costs early.

Understand lead generation through the lifetime value of a customer.
Choose a lead magnet that fits your market and carries real perceived value.
Map a simple funnel from opt-in through low-ticket offers and order bumps.
Use landing pages, forms, payments, CRM tools, and automation together.
Create short, natural ads and test them without overproducing them.
Build an email follow-up sequence that balances useful content with offers.

Inside The Course

Build the entire lead-generation engine

Each stage adds another working part of the system, from the first offer to the numbers that tell you what to improve.

Understand The Real Business Model

Learn why a customer's long-term value matters more than the profit from a single product or first transaction.

Create A Lead Magnet People Want

Compare free and low-cost offers, explore digital and physical formats, and choose an idea with strong perceived value.

Design The Funnel

See how the opt-in page, immediate low-ticket offer, order form, bump, and additional upsells work together.

Choose And Connect The Tools

Understand the practical role of landing pages, forms, CRM software, email delivery, payment processing, and automation.

Generate Traffic And Test Ads

Compare organic and paid traffic, create simple personal ads, test multiple variations, and scale what performs.

Follow Up And Improve

Build an automated follow-up sequence, track acquisition and conversion numbers, and refine the system over time.

This Is For You

You have something to sell, but no dependable flow of prospects.

You want a practical customer-acquisition system instead of relying on word of mouth, random social posts, or the hope that people discover your website.

The Outcome

A lead-generation engine you can test and improve.

You will leave with a lead-magnet strategy, a complete funnel map, a traffic-testing plan, an automated follow-up framework, and the numbers you need to make better decisions.

Your Instructor

Learn from someone who's been generating leads online for 30 years.

I'm John Elder. I've built and sold online companies, created software used by millions of people, operated an affiliate network of more than 4,000 websites, and taught 20 million people through Codemy.com.

In this course, I break down the same lead-generation system I've used repeatedly across products, courses, software, and other online businesses.

Examples in this course are educational and illustrate how these systems work. Results depend on your offer, market, execution, costs, and testing.

Choose this course.
Or get everything.

Purchase Lead Generation for $49, or get every current and future Elder Academy course with the Total Membership.