Foundations
Starting a Business Entity
Choose the right structure, register a real company, and follow along as the business gets its federal tax ID.
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Go From Idea To Real Online Business
Elder Academy gives you practical, step-by-step courses for building an online business from the ground up. Learn the systems behind marketing, customers, operations, and growth from someone who's been doing it successfully for over 30 years.
Course Library
Courses that help you build
Start with the foundation or jump into the skill your business needs next. Every course is built around practical work you can put into action.
Marketing
Email Marketing
Set up the technical foundation, choose the right tools, and learn the best practices behind effective email campaigns.
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Customers
Lead Generation
Attract future customers with useful free offers and low-cost products designed to turn attention into opportunity.
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Advertising
Meta Advertising
Learn how to create campaigns, reach the right audience, and use paid advertising to drive qualified traffic.
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Operations
Basic Accounting For Online Businesses
Keep clean records, use accounting software with confidence, and understand the essentials of filing business taxes.
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Digital Products
Building Online Courses
Go from choosing a niche to recording, editing, publishing, and selling a polished course of your own.
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Get All My Courses And All Future Courses
Build your business one practical skill at a time with the complete Elder Academy course library in one place.
Join Elder Academy30 Years Online
I’ve built online businesses for 30 years. I know what works.
I’m John Elder. I was building businesses on the internet before most companies knew what to do with it. In the late ’90s, I built one of the web’s first advertising networks and sold it to a publicly traded company at the height of the dot-com boom.
From there, I created SEO software used by 10% of all internet users at the time. Then I built an affiliate network of more than 4,000 websites that was a precursor to Google Shopping.
I went on to build Codemy.com, where I’ve taught 20 million people to code. Today, I also teach advanced AI at SectionZero.ai, and I’ve written and published several #1 bestselling books.
I’ve built, grown, and monetized online businesses again and again. Elder Academy is where I teach you the strategies, systems, and practical steps that actually work, so you can turn your own idea into real online income.
- John Elder
Start with an idea.
Build something real.
Purchase individual courses for $49 each, or get every current and future course with the Elder Academy Total Membership.